Buying your perfect bed the old way
A premium luxury retailer has greater retail overheads than a discount volume retailer, and yet the same bed from the same factory with a different name is sold through both.
Bed manufacturers need to maintain a stable manufacturing volume and offset the patchy luxury sales with volume discount sales of the same bed to keep their business profitable and strong.
Maintaining brand loyalty sales from broad brand advertising drives both luxury and the discount segment for bed manufactures, but they have developed a smoke and mirrors sales and marketing program to keep both segments apart. The easiest way they achieve this is having a manufacturing range of twenty models and use different fabric and labels (names) to create 40,000 different beds.
This makes it impossible to find the same bed to compare prices, because they have different fabric and names. If you put the work into finding the same bed cheaper, retailers are protected because they can claim the beds are not the same, even though they guarantee to "match or beat any quote on the same bed." Most retailers expect you to purchase your perfect bed without knowing the details of the construction or layers, as this is the best way you can find beds matching your perfect bed.
In most instances if you pay the asking price, you will be paying at least double the true value of your perfect comfortable bed that you have found. This opens a wonderful business opportunity purely based on the information to assist customers finding the perfect comfortable bed over the internet for the lowest possible price.
Bed manufacturers like sealy, king koil, sleepmaker, and tempu, have begun making changes to combat the information tide coming in, and each year or so they change the names of their beds at each retailer, further adding to the confusion for the purchaser and preventing anyone finding out which bed is which, as they think it must take at least a year to find all this out. Within days of a model name change, customers shocked by the price of their favourite bed look for mattress reviews and search the internet to find a better price through companies like [http://www.ebeds.net.au]
Logic should defeat the impossible.
When you think about the logic behind all the "different beds", if there are 200 major retailers in each state, and they sell a range of 20 beds, with 10 different sizes, it is hard to believe each manufacturer in each state, makes 40,000 differently constructed beds each day.
Buying your perfect bed the new way
Over the last 2 years [http://www.ebeds.net.au] has developed a database that records the materials that make up the different bed names at the different retailers.
We employ mystery shoppers to visit each retailer to confirm the accuracy of the information on these beds.
Simply knowing this identifies matching beds for customers to order directly, or from the closest stockist of the matching bed. Information has become the commodity.
Bed manufacturers have to be careful they do not alienate retailers, so they do not have the market power to drop retailers supplying matching beds, because they are still competing against each other for the ideal customer who can not sleep and needs a bed to solve their sleep problems. On average most people replace their bed every 7.3 years so they need to work hard to convince people with sleeping problems (that naturally occur with age) they need their bed
Of course now is the time to cash in on this anomaly, because once the bed manufacturing company's profits start to slip, they will step in and deploy some equally "clever marketing" schemes to keep the prices and profits up.
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